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Amazon Academy Announces India as Part of its Drive for Education

Amazon CEO Jeff Bezos joins Amazon India head Amit Agarwal during Amazon’s annual Smbhav event at Jawahar Lal Nehru Stadium on January 16, 2020 in New Delhi, India.

Pradeep Gaur / Mint via Getty Images

Amazon is pushing education deeper with a new learning platform designed to help students in India gain entry to prestigious engineering colleges.

The so-called Amazon Academy announced Wednesday will be available through a new Android app and website. It is designed to help students prepare for the Joint Entrance Examination, which is an assessment conducted for admission to certain engineering colleges in India.

Amazon says Amazon Academy will combine curated learning materials, live lectures, and math, physics and chemistry assessments. The platform provides a live mock test designed to mimic the JEE exam experience.

“Amazon Academy aims to deliver a high-quality, affordable education to everyone, starting with those preparing for engineering exams,”

; Amol Gurwara, Amazon India Director of Education said in a statement.

“Our mission is to help students achieve results while empowering educators and content partners to reach millions of students. Our main goal is content quality, analytics, and learning. In depth learning and student experience, this launch will help engineering aspirants prepare better and achieve an edge in JEE.

Amazon said the content is now free and “It will remain active for the next few months,” saying it will eventually begin charging students.

Amazon has a number of other educational platforms and initiatives, including AWS Educate, designed to help people capture Amazon’s cloud platform, Amazon Web Services. It also has Amazon Ignite, which connects content creators to their Educate with Amazon customers and help them sell things like lesson plans and classroom games as digital downloads.

US tech giants Google and Apple have their own educational offerings.Google for Education, for example, offers customizable versions of Google products, while Apple offers students and teachers discounts on hardware.

Amazon in India

With over 1.3 billion people, India is a huge market.Amazon has expanded its operations in recent years in the country, which still has a relatively nascent e-commerce market compared to its neighbors in China and the west.

The report suggested that Amazon now employs over 65,000 people in the country, although Amazon declined to comment when CNBC tried to confirm the figures. In May, Amazon said it needed to hire 50,000 additional temporary workers in India to meet demand from Covid.

The Seattle-headquartered technology giant opened a new office with space for more than 15,000 workers in Hyderabad in December 2019, reportedly the world’s largest building. company

Amazon’s online career portal shows that the company is looking for software development engineers and front-end engineers in India to work with Amazon Pay, an online payment processing service owned by Amazon.

“We are looking for senior engineers to build a payment platform that will deliver new payment mechanisms for our millions of customers and enable the cash-to-digital” economy. “One job ad reads.

Continues: “Amazon India Payments has a clear vision of being the most respected and respected payment solution on and off Amazon for both online and offline transactions to fulfill. This vision, Amazon India is investing systematically in various fields of local product innovation. Payment experience, payment processing, innovative payment tools and merchant solutions.

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