National Football League and Amazon are in talks about e-commerce giant streaming giant Prime Video to bring many Thursday night football games, especially those familiar with the matter, told the Wall Street Journal.
The deal, if agreed, could cost the tech giants $ 1 billion a season.
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Amazon has been streaming for Thursday Night Football since 2017 for a license fee of $ 75 million per season. Those games have been shared with the NFL’s other television broadcast partners.If Amazon and the NFL do this deal, the agreed Thursday night games will not be available on traditional television except for the two local markets. Team playing There was a similar arrangement for “Monday Night Football,” which aired on cable’s ESPN.
Last year, Amazon extended the deal on Thursday night and, as part of the deal, received national privileges for one of the Saturday games on Dec. 26, Amazon broadcasting its matches in the week. At 16 between the San Francisco 49ers and the Arizona Cardinals, the current deal for Thursday’s live sharing and one exclusive Saturday game will run through the 2022 season.The new deal will go into effect at the end of the current contract.
Fox Corporation, Fox Business parent company, acquired the “Thursday Night Football” live broadcast license in 2018.The current contract will remain in effect until the 2022 season.
Representatives for the NFL and Amazon declined to comment.
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Despite the strong ratings of “Thursday Night Football”, the high price tag makes it difficult for the NFL TV partner in an era of fragmented TV audiences. But a potential $ 1 billion price tag would be easy for Amazon, which last year hit $ 1.5 trillion.
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There is still a risk for Amazon, the Wall Street Journal reported on Saturday, with the 49ers in particular and Cardinals having an average audience of less than five million, according to The Hollywood Reporter of games on CBS, ESPN, Fox, NBC. And the league-owned NFL Network has approximately 14.9 million viewers. “Thursday Night Football” on Fox and NFL Network drew 11.89 million viewers.
Meanwhile, broadcast rights involving Fox, Comcast’s NBC, ViacomCBS and Walt Disney’s ESPN may be available early next week, with the television network expected to pay twice the current rate for the franchise deal. Cheesy on Sundays and Mondays at It tends to go on for up to 11 years.