A person holds a smartphone in front of the word “Available in the App Store” and the Apple logo.
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LONDON – Britain’s competition regulator launched an antitrust investigation into Apple on Thursday.
The competition and marketing agency said it would investigate Apple over complaints from developers about the tech giant̵7;s App Store.
Apple allows developers to release iPhone and iPad apps only through the iOS smartphone platform.The company has a rigorous approval process for iOS apps and has faced criticism about the 30% fee charged on in-app transactions. A
“Millions of us use our apps every day to check the weather, play games or order takeaway,” said CMA Chief Executive Officer Andrea Coscelli.
“Complaints that Apple uses a market position to impose unfair conditions or that could restrict competition and options that could put customers at a disadvantage when purchasing and using the app – warrant careful review.”
The UK’s competitive investigation into Apple follows similar moves from the European Union. The EU Commission last year launched an antitrust investigation into Apple’s App Store rules and the Apple Pay mobile wallet.The CMA said it would continue to work closely with the EU and other regulators. Although the UK officially left the group last year.
An Apple spokesman said the company would work with the CMA to address the concerns.
“We believe in a booming and competitive market where any great idea can grow,” said the spokesperson.
“The App Store is a tool of success for app developers, in part because of the rigorous standards we have fair and equitable with all developers to protect our customers from malware and to prevent collection. Information rampant without their consent “
Big Tech Suspension
Big US tech companies are facing antitrust scrutiny from regulators around the world. The EU is looking to limit Big Tech with extensive digital market reforms and services. At the same time, the United Kingdom has plans to introduce new digital rules.
Epic Games, the creator of popular video game Fortnite, has been particularly critical of Apple.Epic claims that the iPhone maker’s App Store rules are anti-competitive and have issues, especially with the 30% cut that Apple brings from developers. For in-app purchases