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Apple Hires BMW Veteran in Electric Car’s Latest Transmissions



This photo taken in March 2019 shows Apple’s headquarters in Cupertino. california

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Apple has hired Ulrich Kranz, a former BMW executive focused on electric cars, Apple confirmed to CNBC’s Phil LeBeau on Thursday.

The hire is the latest sign that Apple is serious about building electric cars to compete with automakers like Tesla.

Hyundai said earlier this year it was in talks with Apple to make the car before responding to comments and insisting it was no longer in discussions. Apple̵

7;s car project has been restructured several times. most recently at the beginning of 2019

Apple never confirmed it was building a car. In 2018, Apple hired Tesla’s Doug Field, who works on Tesla’s Model 3 with supply chain expertise. battery technology And the user experience Apple would represent a big competitor for existing automakers if the company ever launched a car.

Apple didn’t say Kranz would work on an Apple car project called the Special Projects Group, or SPG, but Kranz has a lot of experience building a team focused on electric cars.

Prior to Apple, Kranz was the co-founder of Canoo, who was working on self-driving electric cars. At BMW, he led the company’s electric vehicle development program. That resulted in the i3 electric car and a hybrid sports car named i8, according to Bloomberg, which first reported the commissioning.


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