Apple knows that iMessage’s blue bubbles are a huge hurdle for those switching to Android, which is why the service never appeared on Google’s mobile operating system, according to a deposit and e-mails from Apple employees as well as executives. Some of the highs were revealed in a court filing from Epic Games as part of a legal dispute with the iPhone maker.
Epic states that Apple is consciously trying to lock customers into the device ecosystem, and iMessage is one of the core services that help do so. It cited comments from Apple Senior Vice President of Software and Internet Services Eddie Cue, Senior Vice President of Software Engineering Craig Federighi and Apple Fellow Phil Schiller, to support the argument.
No. 1hardest [reason] Leaving the Apple universe app is iMessage … iMessage is a serious login amount. ”It was how an unnamed former Apple employee put it in an email in 2016, prompting Schiller to respond,“ Moving iMessage to Android will hurt us more. This email explains why “
“IMessage on Android will do the delete function. [an] “The hurdle for the iPhone family to give their kids Android phones” is a concern of Federighi, according to Epic, although a solution to using iMessage on Android has emerged over the years. But there is no one convenient or reliable method.
According to Epic’s filing citing Eddie Cue, Apple decided not to develop iMessage for Android in early 2013, following the 2011 release of the messaging service with iOS 5, Cue acknowledged that Apple “was able to create a version on Android that it works with.” With iOS “to enable” users of both platforms to seamlessly exchange messages with each other “. Clearly, such a version was never developed.
In addition to iMessage, Epic is referring to other Apple services identified as helping log-in. These included the FaceTime video chat service, which Steve Jobs announced would be the open industry standard in WWDC 2010.FaceTime was later released on iPhones, iPads, and Macs, but was not yet officially available for non-devices. Apple