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Asus’s latte pays a film instead of coffee and milk.

Asus announced the new ZenBeam Latte today at CES 2021, and it’s pretty damn good. It’s a mobile movie projector that looks like a tiny, one-eyed, hooded robot. More importantly, it shoots out 720p footage using 300 lumens of LED lights, making it brighter than any capsule projectors we’ve seen from Anker, and has a tuned 10W Harman Kardon speaker system to boot.

Surprisingly, Asus insists that its projector looks like a coffee cup.

ZenBeam Latte Projector
Image: Asus

It’s not. It’s not the correct shape. (Just watch the video!) So why is the “casual” coffee cup (Asus word) gray instead of pretty brown? Asus also claims that it is. “The first projector to feature a fabric exterior,” which was wrong.

Of course, you can’t drink an Asus latte, as it only includes light and sound. Can wirelessly project your phone or HDMI device.

So, consider this opportunity for device makers: create a coffee cup that Asus doesn’t make sure to last longer than a movie – Asus quotes three hours from a 6,000mAh battery – and it’s bright enough to create a decent-sized screen. Asus says this image can produce a 40-inch image when placed one meter away from the wall, two meters 80 inches, and a maximum 120 inches (likely three meters), don’t expect a 300 lumens projector to be very bright. In nine feet

Asus said it was coming to the US in the second quarter of this year. But there was no word on the price.

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