Best Buy is floating a new loyalty program called Best Buy beta in some test markets. Walmart’s new program, similar to Walmart +, is aimed at Amazon’s hugely popular Prime membership service, but does it while focusing on Best Buy’s corporate strengths in addition to shipping benefits. Free as usual
For $ 200 per year or $ 180 for Best Buy credit card holders, beta members get unlimited Geek Squad technical support, plus additional protection. (Up to two years) on most purchases, free standard shipping, and free installation on most products and appliances. Also available 24/7 “Concierge” for beta members by phone, chat or email.
The company announcement details Best Buy states that the concierge service is slim but looks like a typical “tech-savvy niece or nephew” capable of answering questions (Nibling as a Service?)
Beta’s $ 200 annual fee is significantly more expensive than Amazon Prime ($ 120) or Walmart + ($ 100), but the value-added service focuses on the human element rather than the savings from the simple scale. The additional costs may not seem easy for customers who are particularly prone to technology confusion.
The pilot program is currently available in select stores through Iowa, Oklahoma and eastern Pennsylvania, with plans to expand to Minnesota, North Carolina and Tennessee soon. If you are in the market for NaaS 24/7 But don’t live in the Best Buy pilot area. You can subscribe to the company’s existing Total Tech Support program for the same price. But the benefits are greatly reduced.