New report by Bloomberg It shows that the competition for Apple and Microsoft is back.While tensions arose during the Epic Games trials, the two companies were set to compete in everything from cloud computing to traditional reality. Blend
In recent years, it seems that Apple and Microsoft are in good terms.For example, Microsoft’s Office and other apps started appearing on iPads and iPhones, and Redmond executives were invited to the product launch event. The company is also making it easier to use Xbox game controllers on their devices, as Microsoft recognizes the Apple Pencil and Magic Keyboard compatibility in the iPadOS app.
But around November, when Apple released the first Mac with the M1chip, things started to change. The company hired actor John Hodgman, known as the “PC guy”, to promote the new Mac from At the expense of Apple’s long-term partnership, Intel hired a “Mac Guy” performer to promote Intel-based PCs on Macs and iPads.
Bloomberg’s Mark Gurman reports that another breakpoint is Microsoft’s attempt to launch a cloud-based gaming service for iOS devices, and that Apple doesn’t let the company launch the product as it intended:
“A single app will allow Microsoft users to pay a monthly fee and stream tons of games from the cloud. The service is supposed to do gaming what Netflix does, to video pleasing gamers and transforming Apple devices into a more powerful gaming platform backed by Xbox, one of the hottest titles in the industry. But Microsoft never launched the service in its intended form, failing to persuade Apple to loosen the App Store rules that ban all-in-one gaming services.
(…) A few months after concerns about the streaming app ban went public, Apple has modified the rules, Microsoft can now launch a cloud gaming service. But each game has to be downloaded separately, which defeats the purpose of the all-in-one solution.. ”
Gurman cited other reasons as Microsoft initially urged US and European antitrust regulators to investigate Apple’s practices and the Mac’s market share grows as Windows PCs stand at a standstill.
In the long run, the two companies will compete in the same group as Apple plans to release a mixed-reality headset in 2022, which could be a problem for Microsoft’s HoloLens.
Germans also said the two companies “compete for AI capabilities and cloud infrastructure, two of the most important battlefields of the future.”
What we do know for now is that Apple’s rivalry with Microsoft is back and it will divide tech fans over the years to come.The Mac and PC will soon face each other again.
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