German car giant BMW has upset motorists with a contentious ‘bull *** t’ online marketing video that critics say mimics aging baby boomers. Over and blame one of the company’s most successful flagship limousines, the Classic 7 Series.
It may also hit sales as drivers use social media to say they are ‘private’ insulting and will never buy a BMW again.
One person commented that ‘It’s like they really hate people who have their older cars, and by’ older ‘I mean built before 2017’.
The offensive video – created to highlight BMW’s high-tech ‘iDrive’ system in the new iX sports utility vehicle ̵1; has infuriated and frustrated consumers who question the auto giants are trying. What do you do to achieve it by destroying your proud legacy with a legendary attack? A vehicle that helps coordinate the success of the company
It also appears to have caused a conflict between generations, portraying the baby boomers born from 1946 to 1964 – as the grumpy grumpy clinging to the muddy generation who didn’t listen. ‘Condemns the modern notion as’ bull *** t’ and provokes response: ‘It is almost impossible to talk to your generation’.
The video was posted on BMW’s website and shared on social media, including Twitter and YouTube, as part of its participation in the world-famous Consumer Electronics Show (CES 2021) that is being held. Online
But it has been seen as an unfavorable and ‘woke’ message that encourages some people to use social media to say they will not buy another BMW.
It even made one owner ask, ‘Is everyone in Munich’s marketing department hopelessly hooked?’
Critics point out that the history of the baby boomers – with advancements made since the 1960s ‘allowed’ in all areas of social, political, cultural and technological life – this visualization could not be further distant. From the truth
Some long-lived BMW customers took to social media to announce that due to that attitude, they would be looking elsewhere to buy their next car, with one honest saying: ‘We leave. Gone ‘
A video clip designed to promote the latest iDrive for use in the upcoming iX Electric SUV has been posted on YouTube and BMW’s website and shared on social media.
In a statement from BMW from Munich said: ‘This film, created by BMW AG, highlights the evolution of iDrive over the past 20 years as the next generation of systems will be revealed in the spring.
‘However, this clip has been made for certain markets around the world and is not shown in the UK or US.
The statement, however, appears to be floating in the pages of the facts.
It ignores the fact that BMW used on Twitter is read around the world, especially in the UK and US.
It also raised the question of why the car characters speak English and American accent.
It also contradicts the fact that BMW explicitly states on its website and in a post that the clip is directly linked to the US-hosted Consumer Electronics Show.
BMW later confirmed that the video of the offending was published on BMW’s worldwide Twitter account – @BMW, which is operated by parent company BMW AG in Munich, and that users can access it from anywhere in the world including: UK and US
However, it looks like BMW’s UK and US arms are trying to get away from the move, as the video was not released by national Twitter accounts – @BMW_UK and @BMWUSA, which are exclusively meant for customers in these areas.
This row comes after BMW’s controversy earlier in November when the company’s marketing experts posted a tweet in response to individual criticism of the iX’s format on YouTube, refuting aging customers. Rather than with the word ‘OK, boomer’, which sparked a huge backlash.
Commenters question the motive behind the tweet, especially when the baby boomers group sells about half of BMWs, especially in key U.S. markets.
Three times, an old BMW ‘upset’ repeats the same swearing in the fantasy dialogue between the two cars.
BMW’s latest promotional video exaggerates swearing.
In the middle of the new row is an online video purporting to show a fantasy argument between two BMW rivals in one of the company’s car parks, the recently released and recently released iX sports utility vehicle and engine. Old petrol 7 – limousine series since 2001 – bumper cover for bumper Both have an American accent.
Meaning, iX seems to represent the present and the future, while the 7-series – and its customer base – should be tightly passed down to the past.
As if to reinforce this point, the sound of Series 7 is a portrayal of a frizzy, grumpy, and innocent old man with an old-fashioned, constant and inflexible attitude who likes to ‘real cars’ over and over and over and over again. Modern technology is said to be a ‘cow’ *** t ‘and describes electric vehicles in the 21st century as’ toy cars’.
IX’s character, on the other hand, is a female voice that ‘Smarter, smarter’ and evidently referring to older cars as ‘grandpa’ who ‘sniffed at the gas station for too long’ and assertively said: ‘Your time is up’.
The award-winning BMW 7-series has been the flagship of the BMW line-up for decades, favored by successful industry leaders and entrepreneurs, and the armored version was also used by Downing Street and the Metropolitan Police during the period. Blair works in government and beyond.
But anyone expecting a respectful nod to the past will be shocked.
At one point, iX voiced a woman telling an older man’s car: ‘Of course you don’t understand. It’s almost impossible to talk to your generation and me. Anyone can talk. ‘
She added: ‘I am a smart personal assistant. Do you know what I mean? intelligent.’
Disgruntled older cars can only respond to anger with ‘bull *** t’ and ‘marketing bull *** t’
The best that he can answer is ‘I can drive very fast.’
The new car is going jib, like ‘You don’t listen’
The tone and content of the short film infuriates motorists and BMW customers of all ages, who also insist that the classic BMW 7-series is more elegant than the new iX with a giant, cartoon-like grille.
Leading Hilton Holloway, who writes for Autocar, the longest-running automotive magazine in the world, honestly speaks of BMW: ‘Old people’, not modern. ‘It’s a huge fool’
Matt Robinson, one Twitter user, asked, ‘What is it trying to convey? Is BMW’s ugly new product generous, smug or not? Its old cars are all GAMMON ?! It is awesome But it makes me want the E65 760Li ‘.
He added: ‘It’s like they literally hate people with one of the older cars, and by’ older ‘I mean build before 2017, I honestly took this video personally. I’ve been a BMW man for years, not anymore. ‘
He later asked what the reason for the bizarre marketing video was because ‘Everyone in Munich’s marketing department is hopelessly hooked?’
Richard Aucock, president of the UK’s respected Guild of Motoring Writers, also highlighted BMW’s’ bull *** t ‘video, describing it as’ crazy’, adding: ‘Hopefully some marketing professionals will Able to correct me and explain why this is real – destroying genius’
Another Twitter user, ‘Bahnstormer Tom’ said, ‘What is BMW doing? You don’t leave 760Li and your legacy like that and get away with it. I own more BMW cars than any other brand and feel like they totally alienate people like me, I’m not going to buy a new BMW, this weird marketing strategy says it got us talking. ‘
Simon Charlesworth, in referring to businessman Gerald Ratner, who saw his business stall after he quit selling the jewelry his company had sold to gullible customers as’ shit ‘- said:’ Even Gerald Ratner. I found this incredible. ‘
Another Colin Isaac said: ‘One wondered if they hired Gerald Ratner as a brand consultant …?’
One reviewer posted on Twitter of BMW’s past slogan – ‘The ultimate driving machine’ – transformed and rewritten to read ‘The ultimate WOKE machine’.
Andy Sherrat posted: ‘I am starting to think that Mercedes or Audi are paying for BMW social content, can’t find any other reason! ‘
Leading automotive Philip HelPR said: ‘If BMW is one person, you have to be convinced that they are in a midlife crisis.’
Alan Bradley, a motorized pod rider, replied: ‘If BMW is someone you think they spend too much time around the White House’.
Private charter boss James R. Williams said: ‘My 14-year-old 760 Li drove beautifully and was able to take me to the south of France with a few minutes at the rookie gas station. Offer that performance ‘
Ananda Roy said: ‘After 15 years of owning a lot of BMW cars – almost all of them from new on-demand cars and we normally leave 2/3 cars in the house. nature Like dynamic driving, but others have come a long way too, and the interior and exterior design are weird. ‘
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