The Boston Red Sox team, known for their traditional white uniforms with red lettering and the “B” logo, is launching their first ever red jersey.
Following Major League Baseball’s first collaboration with Nike, which became the 2019 sportswear supplier, Red Sox released its yellow and powder blue uniforms on Tuesday.
This Patriots’ Day and Boston Marathon-inspired t-shirt features a marathon apron band with 617 Fenway Park area code on the left sleeve.
The radical design for the MLB is part of Nike’s first venture into designing an alternative to baseball, known as the City Connect series, which aims to push the boundaries of uniform design.
“It’s front and center, and that’s why we made this deal. You put two big brands together, and you have one and a third,” said Noah Garden, chief revenue officer. Of MLB “This is what we expect and this is what we want, this is the plan we have always set.”
The City Connect series will begin with seven teams with a fragmented launch date: Red Sox, Miami Marlins (May 21), Chicago White Sox (June 5), Chicago Cubs (June 12), Arizona Diamondbacks (June 18). , San Francisco Giants (July 9) and Los Angeles Dodgers (Late August).
All MLB teams expect to have a City Connect jersey by the end of the 2023 season, with teams working separately with Nike to create uniforms that connect with each city’s personality and community.
Since taking over as a uniform supplier for the NFL and NBA, Nike has driven similarly drastic uniform design changes in baseball, with the City Edition uniforms in the NFL and NBA creating a variety of looks Nike offers. 10 different ideas for Boston in early 2019, with Adam Grossman, Red Sox Chief Marketing Officer and Executive Vice President Troup Parkinson, signed the Patriots’ Day concept.
Grossman said that when the Red Sox learned of a sporting partnership with Nike two years ago, they contacted them, telling them they wanted to push the boundaries about the design of their uniforms.
“We wanted to be at the forefront, we told them we’d love to collaborate in the way you see fit,” Grossman said. Connect, where if we’re going to do this, we’re ready, and even if we’re a historic franchise. But we want To do something completely different
“We want to push the envelope and be brave in it.”
At first, Grossman was reluctant to release the Red Sox jersey without the team name color. But he feels connected to Patriots’ Day and the marathon, offering a unique story that illustrates the decision to move forward with its bold design.The Red Sox team will wear a yellow uniform. And blue for the first time on April 17 and 18 with the White Sox team before wearing the traditional Patriots’ Day uniform with the Boston Strong patch, debuting after the Boston Marathon bombing in 2013.
“This is what we felt from the start that this is a jersey. But it’s like ‘This is a Red Sox jersey with no reds or anything,’ ”Grossman said.“ We asked ourselves if we could do it and it felt like it was time to do this. There was no better time, it pushed. It drives us as an organization that drives baseball, and I think the way we launch, we think it It allows us to get into the Boston neighborhoods that push the culture of Boston, because that’s part of the reflection.
Nike senior designer Wil Green said Nike found inspiration from the marathon finish line while designing a uniform with stencil lettering on the front of the jersey.
Grossman admits that many baseball players may dislike the traditional exit of the team jersey very much. But they are not for “conservatism”
“We understand that for traditionalists, this might not work for them, and we’re okay with that,” Grossman said. What about But it’s about connecting and making people look at us differently, especially the younger crowd.We embrace that, and it’s important to be aware. And celebrate that and that’s what it represents. “
The launch of the City Connect series is in line with MLB’s strategy in recent years to expand the baseball logo to trendy street clothing. Garden said the City Connect series was an attempt by MLB and Nike to push baseball uniforms into the fashion world.
Grossman said the City Connect series gave baseball the opportunity to increase the general audience and become a part of everyday life culture.
“When you see this convergence and for us and sports, we want to be a more part of our lifestyle,” Grossman said. But getting off the white lines of diamonds, merchandise, and hats is part of everyday culture as important to the game’s development as the game itself.
As baseball enters the third season of a 10-year deal with Nike as a uniform supplier, Grossman expects the City Connect series to be the start of a change in baseball design.
“We are going to see not only additional experiments but also for the future. But only with color But I think when we get into this relationship as the creative industry around design it will be interesting to watch, ”Grossman said.