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BTS made a stylish speech at the Grammys last month when they appeared in a custom Louis Vuitton suit – now it turns out they might be making a less subtle announcement as well.
The pop superstar was formally introduced Thursday as Louis Vuitton’s latest home ambassador in the new collaboration Jungkook, J-Hope, V, RM, Jin. , Suga and Jimin will collaborate with the French fashion house on a number of special projects and are expected to be installed in LV in their upcoming shows and appearances.
At the press conference announcing the new role of BTS, Louis Vuitton called them “One of the world̵7;s most famous and influential groups,” added, “BTS ‘widespread popularity resonated around the world and Louis Vuitton is very happy to share news of their new role in the home.”
The fashion brand also tweeted the announcement with a new photo of a man with a pastel-colored LV look. “An uplifting message that positively influences”
#BTS for #LouisVuitton Joining as the new House Ambassadors, the world-famous Pop Icons @bts_bighit is recognized for its uplifting message that poses positive influence.Louis Vuitton welcomes members RM, Jin, SUGA, j-Hope, Jimin, V and Jung Kook pic.twitter.com/WzRHWb3piB
– Louis Vuitton (@LouisVuitton) April 23, 2021
Virgil Abloh, Louis Vuitton’s art director, said he spent time with the group to envision creative vision and ideas for the brand, although he didn’t reveal what they had in store. Working with Louis Vuitton today, ”Abloh said,“ I’m looking forward to this wonderful partnership that will add a modern chapter to the home, blending luxury and contemporary culture. I can’t wait to share with you all the exciting projects we are working on. ”
“Becoming a global brand ambassador for Louis Vuitton is a truly exciting moment for us,” BTS said in a press release.
In addition to their chart-topping songs, BTS has also quickly become a fashion influencer, with a Reddit thread and an Instagram account tailored to their style. While men are no strangers to high fashion. But they have been worn on Gucci for their “Dynamite” video and sport everything from Dior to Saint Laurent among other looks. This is the first time they have collaborated with the official fashion house.
The group appeared in the global campaign for FILA’s “Project 7” collection last winter and other current collaborations include a new temporary tattoo with Inkbox and an ongoing partnership with Samsung with phones. And BTS brand headphones (which are still sold here).