Diddy It is calling for General Motors … saying it needs to step up and open a wallet for its Black business, claiming that GM̵7;s promise of big payouts has fallen.
Diddy wrote the offensive letter on Thursday, opening up: “The same feet that these companies use to stand with us in solidarity are the ones they use to stand on our necks,” Diddy said his REVOLT network is the epitome of Black-owned Media GM promises. It is supported through advertising. But he didn’t feel the company had done enough.
In his letterDiddy claims GM spent $ 3 billion on advertising in 2019, and according to his estimate, only $ 10 million was invested in black-owned media.
For what he thinks must happen, Diddy said, “If a black community makes up 15% of your income, black-owned media should receive at least 15% of the ad spend.”
He concluded the letter with a threat, saying that he and the black community were willing to “Our dollar weapon,” also known as putting the money elsewhere if GM and other companies don’t stand up.