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Disney Borrows HBO Max’s Hybrid Release for Nomadland on Hulu

Illustration for an article titled Disney Is Doing the Weird Hybrid Movie Release Thing Now, Too.

image: Searchlight Image

DDD. Look who has jumped on the “Hybrid” bandwagon.

according many ShopDisney’s Searchlight Pictures has announced that it will be releasing a new movie. Nomadland On Hulu, the same day as the February 19 theatrical release, weeks after the film’s IMAX debut. On January 29th, that means another studio is arguing. HBO Max approach To create a line between serving movies in theaters when nobody goes to the cinema, and just releasing them on streaming services to help attract followers.

Chloé Zhao directed Nomadland, Starring Frances McDormand The drums were significantly criticized and acceptable. many Outstanding award During the festival, it focuses on a character named Fern who, after the economic crisis in rural Nevada, explores the lives of homelessness in the American West.

While Disney insists that the Disney + platform is not just a service for kids, Hulu remains a logical home for indie releases and adult dramas. And it’s no surprise that Disney has decided to release a previously scheduled movie for theaters using either service. Few times And then with movies like Mulan on Disney +, but adopting such a significant darling’s hybrid debut model seems like a strange move away from an experienced studio like Disney, especially since Fall out From HBO Max’s decision to use a two-for-one release for every movie in 2021 was swift.

The problem with this niche central release is that it’s not a big deal for theaters to rely on – or just At an earlier time there was a special edition window to allow paying customers to sit in the auditorium. Not a good result for Film makerWhich is supposed to give their movies a cinematic experience. And it’s not a great expectation for maintaining a good relationship with a talent who, of course, who the studio relies on, you know, you’re making a movie.

However, it’s great for consumers who don’t want to pay anything for instant movie access through their pre-subscribed services. It’s also not a bad deal for people who want to subscribe to a new service to stream movies at home rather than in a public area like a movie theater during the outbreak. Plus, who wants to pay a per capita ticket fee when the whole family can conveniently stream movies from their living room?

But it felt a lot that the studio was rebuilding the normal during its time at the cinema. Not in a good position To claim And if we’re going to have theaters to return to the post-epidemic world, they’ll need to be able to turn on the lights until then.

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