You’ve probably seen the new ad for Walt Disney World’s 50th anniversary, “The World’s Most Magical Celebration.” If you missed it somehow, here it is:
The ad shows the banner and the “Beacon of Magic”; lights we’ve promised for the event. But there is nothing more than that. The chosen song was “A Whole New World” from Aladdin, which is weird because it really is. Aside from the postponed Remy’s Ratatouille Adventure, the ride opened at Disneyland Paris in 2014 and is expected to open at EPCOT in 2020. Disney has stalled, delayed and halted construction of the facility. other travel It’s planned for its 50th anniversary, particularly the TRON Lightcycle Run and Guardians of the Galaxy: Cosmic Rewind, but hasn’t hit a Florida delivery date in recent years. So we expect the event to be a bit delayed at the party anyway.
Before we begin blaming the pandemic for this situation, remember that Universal Orlando Resort has finished its race. VelociCoaster during the pandemic which is a large roller coaster without zero animatronics That’s no different than what TRON or Guardians of the Galaxy are, except that it’s mostly indoors. in a gravity building Much of it was completed before the park closed in Orlando in March 2020. Several smaller regional theme parks were completed. The rides were built at the time as well, with many of them launching their attractions this summer.
Regardless of the broken promises about new attractions. It wouldn’t even be the reason I wrote this. I could easily forgive the delay of major additions if something had happened. Anything that celebrates 50 years of Walt Disney World right now has no museum aspect. no major car restoration No nostalgic ads And there are no press releases that talk about the past.
What’s remarkable to me about this ad on the occasion of its grand 50th anniversary is that it makes no reference to the history and legacy of the world’s vacation empire. There is no mention of Walt Disney and his last big dream. or even retro pictures of the guests and characters in the park. They took the time to include 16 “hidden” references in the ad. But it has nothing to do with anything other than Disney movies. We’re not celebrating 50 years of Disney movies on October 1st in any way.
Here’s the latest Disney Parks ad that takes the mood and memories of your past thoughtfully:
The above is not an anniversary ad. It’s just a short return to the old parade. Keep in mind that Disneyland Resorts often show an understanding of what people love about the place. And that dates back to their 50th birthday.
Disneyland’s 50th anniversary celebration isn’t filled with new attractions either, but it does include the park’s fascinating history. movies starring steve Martin to wrap up the story over the past five decades that has played at the Main Street Opera House and comes with thoughtful and well-curated historical exhibits. Classic attractions have been restored and add new magic, such as Walt Disney’s Enchanted Tiki Room, The Haunted Mansion, Space Mountain, and more. The formula has worked so well that Disneyland has repeated it over and over. It became a hugely successful celebration of diamonds in 2015 and the decades of retro merchandise they’ve been selling since 2005.
An ad for Walt Disney World’s 25th anniversary also celebrates nostalgia. Along with the original song “Remember the Magic”:
Smaller theme parks also do a better job than Disney World at capturing these sensations. While celebrating a milestone Knott’s Berry Farm is celebrating its 100th anniversary this year, and to celebrate You’ll find a new attraction that pays homage to long-lost characters. Meet and greet characters from the past. and taking photographs of extinct attractions These are not very expensive things. They’re just thinking and showing some level of care.
The amazing thing about the 50th Anniversary is that over 50 years of visitors are still with us and can come back to celebrate this special place. Walt Disney World has been visited by so many people all the time. decades ago And it’s not just people who are huge fans on social media. There are millions of people with emotional connections to memories made at these parks and resorts. Memories that preceded the attention spans of current company executives and their marketing strategies. Doing small but thoughtful things, playing with our nostalgia, means to us. The most loyal and beloved guests. And show people that you care more than just their money. Golden anniversaries are not the time to look at your audience in numbers. But it’s time to acknowledge their feelings for your destination. and build relationships with them Show that you understand what they love about it.
There are 126 days left until October 1, 2021. I think I say to everyone that we hope something will happen. Something to show appreciation for the returning guests and the amazing work that was pulled in 1971 and beyond.
We’re asking the Walt Disney Company to pay attention to this anniversary before it’s too late. There’s nothing wrong with celebrating a 50th birthday.