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Emotional marketing and email titans walk into bars – TechCrunch



My mother cut off from the chase when she described my rhythm to others. In her words, I covered companies like Uber before it became a company like Uber.And frankly? I do not agree with this explanation. One of the best feelings in tech journalism is to tell the story of a startup before it became a household name. As an early-stage journalist, I bet honestly on the potential of a proficient edtech founder or playing in a creative market. And when I do my job right, I point to some unique insights that will make any startup more successful or challenging in the future.

On that note, one of TechCrunch’s favorite renewed series is EC-1 (Extra Crunch subscription required), a story series that tells the story of its inception from its inception to the Rotation along the way I̵

7;ve spent the past few months on one of these projects – and mine will come out next week! In the meantime, you’ve read our packages on StockX and Tonal, and our latest just came out: Klaviyo EC-1:

Image credits: Nigel Sussman

Enjoy the long read and thank you Danny Crichton, my co-host and Equity Executive Editor at TechCrunch, who manages and edits all these projects.

As for the rest of this newsletter, we’ll be into all the new All Raise Miami info and new shows you shouldn’t miss. Follow me on Twitter @nmasc_ for updates all week long.

All (no) add (d)

All Raise, a non-profit organization dedicated to increasing the footprints of women founders and funders, has released its annual report for 2020, all of which are truly worth reading. But we pay special attention to the reduced funding for female founders:

  • Round sizes for women + non-binary founders are 49% lower than men.
  • 85% of funding will go to all male teams.
  • 64% of VC firms do not have a single female partner.
  • The female founder of Black + Latinx received only 0.64% of VC funding, a slight increase from the previous year.

Here are some things to know: In equity, we talked about how these subtle metrics are both the projected outcomes. But still, surprisingly, from the Zoom investment, this disconnect is a conversation no one talks about during merchandising, and its measurement is one way we can compare progress.

The internet is the new Miami

To refer to Winnie CEO and co-founder Sara Mauskopf, “The Internet is the New Miami,” networks built online, either through the rise of meme culture or the Substack spice, could be a competitive advantage in the industry. The world of investing as two new funds this week showed us.

Here’s what to know: Ryan Hoover and Vedika Jain announced Weekend Fund 3, which will include $ 1 million in community funding and Chief Executive Meme Turner Novak finally launched Banana Capital’s launch fund with a capital of 9.99 million. dollar

Novak explains how being first to use the internet has affected his investments:

Where did it happen? [my investments] They are people who understand the internet culture, understand memes and wit and humor, and appreciate that a little more, ”he says.“ These people are likely to be more naturally intuitively invested, so it distorts that direction. Absolutely “

While Novak did not disclose any clear targets or directives on investing in a wide range of founders, he pointed to his track record at Gelt VC, where 41% of the funds went to female CEOs. To date, 65% of Banana Capital’s founding team consists of non-white founders and 50% of the team is more than one gender.

About TechCrunch

Skip the week

Seen on TechCrunch.

AWS for blockchain

Atlassian Releases Jira For All Teams

CES will return to Las Vegas in 2022.

Microsoft’s new default font options have been rated.

Seen in Extra Crunch.

Hacking my way of analyzing: the creative path to data-driven design.

How does Brex more than double its value in a year?

And finally

India is in crisis It is heartbreaking and heartbreaking to watch this and its impact on our family and friends and colleagues and people.My colleague Manish Singh, who is based there, writes about the different ways you can donate to help

I’ll finish by referring to Singh:

With so many major industries including movies and sports, their lifestyles pretending to be free of crisis.Entrepreneurs and startups have become a rare beam of hope in recent days and Ready to take action to help the country go into its darkest times.

It was a refreshing change from last year when thousands of Indian startups struggled to survive. And while some startups continue to stand at a severe disruption, offering aid to the nation has become a priority for most people.

Until next week,

A




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