Facebook is running a campaign against Apple’s iOS 14 privacy update. Adding announcements within the iOS app to inform users of information gathered from other apps and websites can “help Facebook free. Pay ”a similar message was found on Instagram’s iOS app (Facebook is Instagram’s parent company).
Ashkan Soltani, a technology researcher, first noticed a new pop-up notification on Saturday. (See his tweet below), but a Facebook spokesperson instructed. The Verge To a blog post from the previous week detailing an update, the company referred to the announcement as “Education screen”; and said they gave “More details on how we use data for personalized advertising,” according to a blog post by Dan Levy, Facebook vice president of advertising and business products.
“This version of iOS requires us to request permission to track certain information from this device in order to improve your ads. Learn how we use this information if you don’t turn on this device settings. ”A screen reads“ We use information about your activity we get from other apps and websites to: Show tailored ads. With you more help keep facebook free [and] Support businesses that rely on advertising to reach their customers ”
The new opt-in requirements in the latest iOS 14, including iOS 14.5, require developers to obtain the express consent of the device owner to allow Identifier for Advertisers (IDFA) to be shared and collected between apps. Under Apple’s new policy, app developers can still use other information provided by users for targeted advertising, even if users choose not to track the app. But that information can’t be shared with other companies to track ads.
If a developer tries to circumvent the opt-in requirement or tries to replace the IDFA with another identifier, such as an email address, the app will be deemed to violate the opt-in terms. The rule also applies to Apple’s own apps.
Facebook has been a vocal critic of Apple’s iOS 14 privacy update, arguing that privacy changes could affect small businesses that may rely on Facebook’s ad network to reach customers. In a statement to the press and in newspaper ads, Facebook said Apple was supporting a new business model for apps, so they relied on less advertising and more subscriptions, potentially cutting Apple.
But the strategy to “make Facebook / Instagram free” appears to go against Facebook’s longstanding tagline, which states that the company “free and always will.” Facebook has, of course, quietly removed that slogan from its homepage. In 2019, and CEO Mark Zuckerberg didn’t rule out the paid version of Facebook when he testified before Congress in 2018, “there will always be a free version of Facebook,” he said.
Zuckerberg called Apple out of the job during Facebook’s January earnings call, arguing that Apple was one of his company’s biggest competitors. Our other apps and apps, which they routinely follow, “said Zuckerberg.” This is impacting the growth of millions of businesses around the world, including the upcoming iOS 14 changes. “
Apple did not respond to a request for comment on Sunday.
Update: May 2, 1:40 p.m. ET: Add information from Facebook, including an updated image of the screen.