Stan Chudnovsky of Facebook
Horacio Villalobos | Corbis | Getty Images
Adopting Facebook’s interoperability between Messenger and Instagram exceeded expectations, according to executives who run Messenger.
“We are overcoming our expectations in terms of speed and the number of people upgrading,”; Facebook Messenger chief Stan Chudnovsky said in an interview.
Specifically, the company told CNBC that more than 60% of eligible users on Instagram have updated the new experience, allowing them to exchange messages with people on Messenger. Update to use
Facebook CEO Mark Zuckerberg in March 2019 announced plans to allow cross-app messaging between Messenger, Instagram, and WhatsApp.From Facebook’s point of view, allowing people to exchange messages between apps eliminates the friction-concept. That said, not everyone knows which app to use, which increases messaging usage. Today, however, Facebook is not getting much money from advertising in its messaging app.
Facebook began rolling out cross-app communication between Messenger users and Instagram in September 2020, but it’s still a far cry from integrating WhatsApp into the mix. Before that happens, Facebook will have to create end-to-end encryption in Messenger, as WhatsApp already has that feature. The update will not be completed until 2022, according to a Facebook spokeswoman.
Facebook is no longer separating usage numbers for individual apps, but in 2017 the company said Messenger had more than 1.3 billion monthly users, in 2018 it said Instagram had more than 1 billion users and that year. 2020 says WhatsApp has more than 2 billion users.
The adoption of Instagram and Messenger provided confidence for Chudnovsky and his team as they built their ability to work together.
“The fact that people upgrade at the rate they upgrade on Instagram shows that our thesis is correct and that people are definitely buying it for comfort,” Chudnovsky said.
Facebook said research shows that 70% of Americans use three or more messaging apps. A third of those users found it difficult to remember where the conversation thread was, according to Facebook, which is why the company said it was building cross-app communication.
“Most of them don’t really know what to talk to with a specific person,” he said. “So you send fewer messages.”
Facebook’s Messenger service could serve more users if Apple opened up the iOS ecosystem to let iPhone users choose their default messaging app, Chudnovsky said.
“When it comes to messaging apps, we have a very professional choice from the point of view that people should be able to choose which app is the default on their phone so that they can get it. Real satisfaction, ”he said.
IPhone users now have to use the company’s iMessage app to message friends, unlike Google’s Android operating system, which allows users to set up other messaging services, including Facebook’s Messenger, as the default app for. Send a message
IPhone users who prefer Messenger over Apple’s iMessage app “are in a disadvantageous state because they can’t change that default and are stuck in what Apple wants it to use,” Chudnovsky said.
“We don’t need to feel like it should be. But we try to play within the ecological rules and we have to respect whatever rules the platform puts on us, even if we feel it puts people in an unfavorable situation, ”he said.