It’s only a matter of time: Facebook today launched a Clubhouse competitor called Hotline, looking to take advantage of the increasingly popular form of social media.
As reported by TechCrunch, Hotline was developed by Facebook’s NPE (New Product Experiment) division, which is always building apps with new concepts (or in this case not new) that said Hotline has some features to make. Themselves are different from Spaces’ Clubhouse and Twitter.
Most notably, it supports videos and allows participants to switch videos when asking questions, even if the feature is not yet published. The video appears to play a secondary role in the audio, as the streams are presented in small circles the size of the profile picture rather than on the big screen a la Twitch.
Users can choose to listen only to the conversation or be an active participant with a focus on questions and answers. The app is maintained by Eric Hazzard, who previously developed the Q&A tbh app, which Facebook acquired in 2017.
Of course, hosts can remove questions and attendees from the session. Facebook also maintains the app early.
It’s also worth noting that Hotline also records conversations automatically. This is useful for some types of gatherings, such as podcast meetings. But it eliminates the persistence and anonymity that are arguably part of Clubhouse’s appeal.TechCrunch explains that the app is more professional than Clubhouse’s casual hangouts.
Users are now also asking to log in via Twitter, surprisingly, despite the fact that it’s a Facebook-designed app.
Facebook’s NPE app doesn’t impress forever. Instead, they allow companies to experiment with different formats and create features that can eventually log into Facebook or Instagram.With Twitter and others joining the fray, we’ll have to see how long Hotline has been up and running.
If you want to give it a try, you can go to hotline.co and sign up for the waitlist.
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Published April 8, 2021 – 03:36 UTC.