Gazelle, the merchant, left its online trading business in February, and now the company says it is changing its mind, Gazelle is back accepting online exchanges of iPhones, Samsung phones, Google Pixel devices and iPads and other tablets on its website. The company insists on The VergeThe program resumed accepting offers on April 5, a representative for Gazelle clarified.
“Earlier this year, we announced that we will no longer be offering an exchange option with Gazelle. After careful consideration, including feedback from clients like you, we decided to keep Gazelle Trade-In going. Today we are happy to say “We have returned, dear!”; “Read the e-mail Gazelle sent to prospective customers and share with them. The Verge“Gazelle Trade-In is a pioneer in the electronics trading space and we are pleased to continue building our legacy by offering simple processes and instant payments for those unwanted devices.”
Gazelle has become one of the leading exchange providers of the smartphone era. But its business model was also ineffective, with the U.S. mobile business undergoing a big shift from two-year contracts and outright equipment purchases and to phone leases and service providers and program makers. Like Apple
Gazelle announced back in December of last year that it would terminate its online phone exchange program on February 1, 2021, although the company said at the time it would still operate a self-service barter through its parent company, Gazelle confirmed in an email. “We will continue to assess market conditions and will notify you if there are changes,” the email reads.