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HMD Global launches new affordable 5G Nokia smartphones

HMD Global’s new Nokia X20 smartphone

Ryan Brown | CNBC

LONDON – The company behind the mobile brand Nokia refreshed its smartphone lineup on Thursday with a slew of new budget models as it struggles to compete with big names such as Samsung and Apple.

Finnish start-up HMD Global holds a license to design and sell Nokia mobile phones since it bought the mobile division division of the telecom group from Microsoft. Many “dumb phones”

;, including new and improved devices such as “Banana Phone” 8110 and Clamshell Phone 2720

On Thursday, the company announced six new smartphones divided into three different packages: the X, which is at the top of the range in terms of price and specs, the G, which is slightly cheaper than the X. And C, which is the cheapest of the bunch. Prices start at € 75 ($ 89) for the Nokia C10, while the Nokia X20 is a standout out of the six, retailing at € 349, or around $ 415.

For that price, you get a 6.67-inch screen, four cameras on the back with a 64-megapixel main lens, and the ability to connect to the affordable 5G high-speed internet. The X20 and X10 cost 309 euros. Qualcomm’s Snapdragon 480 5G chipset runs on Google’s Android operating system and comes with three years of security updates plus a three-year warranty – more than a year. Presented by the G and C series.

The X20 also features a “dual sight” that allows you to use the phone’s two cameras at the same time to capture different angles from the shot.

Using the dual camera feature on the Nokia X20

Ryan Brown | CNBC

The charger is not included in the box for sustainability reasons, it comes complete with a compostable case. The phone will ship in Europe next month, while availability in the US has not been disclosed.

Intense competition

Nokia has struggled to significantly attract the smartphone market due to fierce competition from Apple, Samsung and Chinese players like Huawei and Xiaomi. It’s a top Android brand, said to be out of the smartphone market earlier this week.

“I think it will still be very difficult for (Nokia) to compete in the market’s highest portfolios, which is why they are now targeting lower price bands,” said Francisco. Jeronimo, vice president of European equipment at IDC market research told CNBC.

“On the other hand, they work hard to penetrate the B2B (business-to-business) marketplace, which is a very good opportunity for them as not many players offer a compelling portfolio.”

Nokia-branded smartphones accounted for just 0.6% of the market last year, according to IDC, delivering fewer handsets than China’s LG and Honor. “Stupid phone”, which took 16% of the market in 2020

HMD hopes to branch out into corporate sales and new services for other sources of income.The company, financed by Nokia, Google and other major investors, has released a SIM card that There was a global data roaming called HMD Connect last year. Breakeven after prioritizing online sales in the coronavirus outbreak

HMD is also launching a new mobile network in the UK called HMD Mobile.It will operate as a mobile virtual network operator or MVNO, meaning it will rely on other telecom companies’ network infrastructure. The bundle will start at £ 6.50 ($ 9) per month.It won’t launch with 5G immediately, but the company says it is working to deliver “5G ready” service.

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