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Intel, Samsung, and the advancement towards purposeful computing

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Samsung’s Galaxy Book Pro was designed with Intel to deliver a new unified Galaxy experience.

The pandemic has brought tremendous changes in how and where more people work and learn. It also accelerates the need for new technologies to get the job done. The PC market grew rapidly last year, with a total global shipments of 91

.6 million PCs in the fourth quarter of 2020 alone, according to research firm IDC.

“PCs are important, whether they work from home or learn from home, the way they communicate with friends and family, the way they work together,” Intel’s Client Computing Group’s Gregory Bryant EVP told CNET. In the latest video, PC chat isn’t just for personal computers right now. But it’s the primary tool in helping people achieve what is most important to them. “Purpose processing”

“People play a lot of roles during the day,” Bryant said. “Sometimes during the day I’m a dad, sometimes during the day I’m a musician, I play the drums, sometimes during the day I’m a professional – not one size fits all, and sometimes during the day I’m a professional. During the day, one person can play multiple roles, so how do we create a custom-built system to suit that experience?

What is this question at the heart of Intel? Project Athena And transformed into Chip Maker’s Evo PlatformEvo certified laptops must meet certain standards for performance, battery life, wireless and wired connections, and responsiveness, among other things. These standards are designed to meet the Core Experience Indicator, or KEI, developed by Intel after studying PC users and the need to help them manage a wide variety of roles throughout the day.

Samsung starts a new Evo chapter

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Gregory Bryant, Intel’s Client Computing Group EVP with the Galaxy Book Pro 360.


When Intel started Project Athena, its target users were “Go-getter” mobile, and 75 current Evo certified PCs were designed in conjunction with Intel to deliver a top-notch mobile experience. However, the two newest additions. Samsung’s Galaxy Book Pro and Pro 360Be the first to push further spec. Premium PCs were created to bring together the strengths of Intel’s PC ecosystem and Samsung’s mobile ecosystem to create a PC-centric for the “Mobile-first consumer”

Read more: Samsung Galaxy Book Pro Pro 360 laptop offers the best Galaxy experience at a starting price of $ 999.

“These consumers are always connected to their phones, so they want to stay connected to their PCs, and they want all of their devices to sync and work together seamlessly,” said Danielle Moten, senior product manager. The idea is to have some fluidity between devices so you can start something on your phone and continue on your laptop.

Intel and Samsung have spent the last few years working together to make this happen with help from Microsoft in the software field. For example, laptops have custom Bluetooth enabled that allows Galaxy Buds to connect instantly without having to go into settings and select. With your Galaxy phone, you can connect to the laptop. Instantly pop and drag and drop files and content between them. You can also use the Galaxy Tab tablet as a second extended display. (Or mirror) and use your laptop to control your SmartThings smart home devices as well as use it to find your other Galaxy devices.

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Every Galaxy Book revealed at the Samsung Unpacked event

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The end result appears to be a unified experience with all devices in Samsung’s Galaxy ecosystem.The deep integration between these products is something that is often only possible with one company: Apple.

Even AMD beat Intel too. Latest mobile chip And Apple cut ties with the company To support their own processorsBryant assures Intel still has the edge.

“The strength of Intel and the client computer portfolio is our ability to not only deliver the CPU but also a wide range of system components, then work with third parties to do in-depth platform engineering with our customers. Us, which is what we bring to And it really makes us different. “

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