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Intel vs. Apple: Chipmaker’s latest attack scores own goals

The unilateral battle between Intel and Apple has infuriated chipmakers ever since Apple announced the switch from Intel Macs to Apple Silicon. However, Intel’s latest attack on the Mac has been its own goal.

In an effort to show the superiority of Windows PCs over Macs, chipmakers are making comparisons to Intel-powered Macs…


Intel began belittling Apple in January when its incoming CEO dismissed Apple as a “lifestyle brand” despite admitting to playing along. In February, Intel featured an ad highlighting what you can do on a PC but not on a Mac, which actually consisted of touchscreen use and crashing gameplay on macOS.

a month later Despair is clear, Intel hires hire. i am mac Actor Justin Long poked fun at M1

Macs later the same month. It was “competitive fun” and said the company still hopes to become an Apple supplier in the future. The company has shown the MacBook Pro in an ad for… The processor that the machine is not using

Intel’s latest presentation with Apple scores itself.

Intel has now upped the ante with a new set of slides designed to show that Windows PCs are better gaming platforms than Macs (there are almost no claims that Mac users will deny), as reported by Intel. PC Gamer.

In a recent talk with Intel’s Ryan Shrout about the performance of the 11th Gen H-series laptop processors, he took some time to take Apple’s approach seriously. […] According to Intel, it’s a bad Mac gaming experience that makes its own device superior. […]

To be honest, playing games on a Mac is crap. And it’s not something I want to do. But I was still surprised that Intel was so angry about it. I also asked if Intel was burning bridges with Apple. The answer was that Apple was very public about switching to its own silicon. And now they are competitors. All fair in love and war I guess.

To show how much better PC gaming performance is than the Mac, Intel has shown a chart comparing the performance of the latest H-Series chip-based PCs with the MacBook Pro. The problem, as the website notes, is that the comparison isn’t with the M1 MacBook Pro, but With… with Intel!

The red in the graph is an Intel-powered MacBook Pro using a Core i9 9980HK alongside an AMD Radeon Pro 5600M versus a Core i5 11400H alongside a GeForce RTX 3060.

What the company achieved at the show was that the latest Intel chips are better than the older Intel chips. Who would have thought that?

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