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Is this the future of face masks?

After all, what is a shoe, Will.i.am says, but protective gear for the feet? We have forgotten that that was their original purpose, because shoes have become a form of self-expression. You can’t, he points out, “walk into a mall or restaurant or on a plane without shoes,” just like you shouldn’t walk into those places without a mask, “but you don’t have to. Who wears the shoes? ”He said, so if you can make a mask for the same purpose, (Or Versatile) You Win

Will.i.am is speaking through Zoom from his HQ in Los Angeles, an area with his “fab lab” recording studio soundstage (where he prototypes) and Now, his Xupermask team.

Will.i.am got the idea for Xupermask this March, just before his 45th birthday when he was in England filming “The Voice” (he was a judge on the show for 10 years) and Europe. “I was worried that I wouldn’t be able to come into America and even though I could go in. But about being on a plane, ”he said, so he called his hardware team and told them to work.

He gave up technology since helping discover Beats Electronics in 2006.In 2014 he developed a fashion smartwatch called Puls, and in 2016 released a fashionable earbud that you can wear around your neck like a accessory – Naomi Campbell and Kendall Jenner was ambassador – but neither product was actually taken off (by all the wearable market content, not a rocket ship), he didn’t care. He loves research and development.

“I think L means learning, not a loss,” he said.

However, he now has Honeywell’s power behind him and has plans for a collaboration involving Xupermask with other artists and brands (he won’t name it, although he does mention that he likes the North Face collaboration. -Gucci how much) and he doesn’t think the masks will disappear anytime soon, not if the latest history is any indication.

“SARS happened in Japan and Southeast Asia, they beat it and they were still wearing masks,” he said, saying the same thing would happen in the West. Especially when masks also seem to help limit people with the flu. In any case, whatever happens on the ground, he expects airplane masks to be the new norm. “That’s what I heard,” he said.

He must feel

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