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Nielsen’s data showed viewers losing interest in the award-winning show.



The Oscars was the biggest night for Hollywood. But fewer people outside that circle attended the event.

As of Sunday, viewership for the annual Oscar television broadcast dropped to a new low, with 10.4 million viewers to find out which film won best picture, according to data from the U.S. Department of Defense. Nielsen, which is down almost 56 percent from the 23.6 million viewers who turned on the TV for the show last year.

The Academy̵

7;s third hostless show scored a score of 2.12 among adults 18-49, a major demographic for advertisers, 60% down from 2020.

The drop in both metrics is not surprising, as award shows have generally faced declining audience counts over the past few years. And only a handful of nominees are considered mainstream as most cinemas shut down for a year due to the epidemic.

The Emmy Awards, which aired in September, had the lowest audience at such a ceremony in Television Academy history.The show had just 5.1 million viewers, a 14 percent drop from last year’s event, according to Nielsen.

The Grammys also saw a huge drop. This year’s awards ceremony had 9.23 million viewers, down 51% from the 18.69 million attending the program in 2020.

Are people getting bored of big awards events or just looking at them differently?

Some argue that having too many live awards ceremony saturates the market and makes highly acclaimed shows such as the Grammys, Emmys and Oscars not exciting to audiences.

The Golden Globes, Video Music Awards (VMA), Billboard Music Awards, Country Music Awards, BET Awards, People Choice Awards, Critics Choice Awards and countless other ceremonies were broadcast. Fresh in the past few years With so little care, it’s not surprising if viewers start to get tired.

Not to mention the younger audience, many of whom cut cable, were reluctant to sit back and watch the 16 to 20-minute-an-hour traditional commercials that came with live TV. A three-hour show, like the Oscars, can mean a one-hour ad.

There are also some who mourn Hollywood, especially for using award ceremonies to make political and social statements.Regina King, who opened the Academy Awards on Sunday, took her time to allude. To how Minneapolis police officer Derek Chauvin was found guilty of three counts of killing an unarmed black man George Floyd last year.

“Now I know that a lot of people at home are reaching out to you when you feel Hollywood is preaching to you. But as a mother to my black son, I am well aware of the fear that many people live with and not. The number of fame or fortune has changed, “she said.

Then the self-nominations, Nielsen data show, showed that over the years some movies became commercially popular, more nominations were made for the 2019 ceremony, which reached 29.6 million viewers. Win from hit movies like “Black Panther,” “Spider-Man: Into the Spider-Verse,” “Bohemian Rhapsody” and “A Star is Born”.

Likewise, even a decade ago when “Avatar” “Up” “Inglorious Basterds” “District 9” “The Hurt Locker” and “The Blind Side” were nominated for best picture rating. Skyrocketed to 41.6 million

Of course, there is a possibility that people are watching these awards ceremonies. But it’s watching a different program.Nielsen’s data doesn’t include numbers for viewers who choose to watch some of the big awards shows on the streaming platform.

One of the obstacles, said Dan Rayburn, media and streaming analyst, the streaming industry has not agreed on the definition of what viewership is. Each streaming service has a different way of reporting the number of people watching a movie, TV show, or live event. This can make comparisons between platforms and between those platforms and traditional cable providers difficult.

CNBC coverage of the 2021 Oscars

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