Nike and MSCHF, together over the internet, settled their trademark dispute over unofficial satanic-themed Nike sneakers.The two companies did not disclose the terms of the deal. But it is evident that customers are offered to return the $ 1,018 “Satan Shoes” or MSCHF’s previous “Shoes of Jesus” for a full refund.
In order to The VergeMSCHF lawyers said they were “pleased” with the shoe deal, which was designed with rapper Lil Nas X. “With these Satanic shoes sold out in less than a minute, MSCHF intends to comment on” the idea of a shoe deal. With the absurdity of A collaborative culture is practiced by some brands and about the dangers of intolerance, ”the lawyer said. They say the artistic message is also communicated “powerful”; with Lil Nas X’s “Montero (Call Me By Your Name)” and “greatly expanded” by Nike’s lawsuit.
“After achieving its artistic objectives, MSCHF acknowledges that settlement is the best way to allow the lawsuit to be filed behind so that time can be devoted to new art and expression projects.”
Nike confirmed the agreement in a statement to The Verge“MSCHF replaced these shoes without Nike’s permission,” the company said. “As part of the deal, Nike has requested that MSCHF and MSCHF agree to initiate a voluntary recall of Satan shoes and boots. Jesus returned the original retail price in order to be removed from the distribution. If the buyer is confused or wants to return the shoe otherwise, they can do so for a full refund. Buyers who choose not to return their shoes and later experience product issues, defects or health concerns should contact MSCHF, not Nike. “
It is unclear how many limited-edition shoppers will be returning, the value likely to be added to the major publicity campaigns around them.
Nike sued MSCHF over Satan shoes last week, saying the sneakers, which MSCHF embellished with ink, custom stitching, pentagram charm and (Allegedly) a drop of blood deceived buyers and the public into believing Nike was “an endorsement of Satan.” It was said that one of the 666 pairs of Satan shoes had already been sent, with the final slated for distribution to Lil Nas X fans. The judge has ordered a temporary suspension against MSCHF.
The case of Satan’s shoes may be a precedent for how the court treats “upcycled” designer products and heavily modified them. But the silent resolution makes sense for Nike, which is clearly motivated by bad publishing and potentially damaging its reputation. (A similar lawsuit was not filed when Jesus’ shoes were released in 2019, although it was said last week that they were also trademark infringing.)
Meanwhile, MSCHF will still be the owner of that last pair. “I can say that MSCHF intends to keep the last 666 model. Unfortunately, Lil Nas X could not have the shoes go the way he planned to, ”said a lawyer for MSCHF.