Samsung and AMD announced in June 2019 that the two will be working together to bring mobile GPUs to Samsung Exynos chips.Samsung System LSI (Samsung Electronics’ Exynos division) will license Radeon GPU IP from AMD in a multi-year deal. Yesterday at the Exynos 2100 presentation, Samsung provided an update on the partnership. Samsung LSI President and GM Dr. Inyup Kang announced, “We are working with AMD and we will have a new generation of mobile GPUs in the product. Next generation flagship “
Therefore, AMD GPU is coming soon in the next-generation “flagship product”; cool. There are different interpretations on the Internet about the meaning of. “A flagship product” in this context, does that mean the next Samsung flagship smartphone or the next flagship Exynos chip? As Kang works at Samsung LSI, the Exynos division, we will interpret the “product” referring to the next generation of Exynos chipsets, due one year from now. Any other interpretation that the new GPU will arrive in the Galaxy Note, Fold, or whatever you want to interpret as The “flagship smartphone” is very unusual as it will mean killing the new Exynos 2100 less than a year after its release.
Currently, Samsung is not pouring all the weight of the company behind its own SoC division, instead splitting global distribution between Exynos and Qualcomm, Exynos division’s largest SoC competitor, international users are yet to see what the new Exynos 2100 looks like. But before, Exynos Samsung phones have been so badly damaged that Samsung users have begun filing petitions asking Qualcomm SoCs to sell in their respective regions for the Galaxy S20 in 2020.Samsung also pulled the Exynos SoC out of its home market in South Korea. Instead, it opted to ship US-made Qualcomm chips, a move reportedly “shameful” with the Exynos division.
In addition to the AMD deal, there are some signs that Samsung may be paying more attention to Exynos SoCs. The motto of yesterday’s presentation, “Exynos is back,” seems to indicate Samsung has admitted that in the past it used to. So bad And today, Domino’s Pizza style, the department is totally sorry about it and is making a new leaf. Last year, the Exynos flagship was “Exynos 990”, but this year the flagship has a new model number model “Exynos 2100” which seems to be closer to the flagship Samsung smartphone, the Galaxy S21. Next year, AMD-GPU-Packing Exynos will be Exynos 2200 and will be introduced in the Galaxy S22.
But will Samsung ship Exynos around the world?
But will Samsung’s SoC distribution plans change? The problem with Samsung Exynos news is that it is not available for about half of Samsung’s user base.Usually, the US, China, Japan, Latin America and Korea (recently) get a Qualcomm Snapdragon chip, while Europe, India and the world get it. Exynos Samsung hasn’t stated that it wants to switch to Exynos everywhere, and doing so will be a big shift in Samsung’s product line, productivity and in the SoC market.
At the same time, a better GPU is not a good attack vector if Samsung wants to wage a SoC war against Qualcomm.Qualcomm’s strength lies in its modem technology and connectivity patents, and has taken the patents seriously enough to monopolize the market. Android SoC, in places like the United States, both companies have been talking about CPU technology. They both use off-the-shelf ARM designs.Samsung currently uses unreleased ARM Mali GPUs, while Qualcomm has its own graphics department called “Adreno”.
What’s interesting is that, with Samsung’s collaboration, AMD’s graphics division will be the birthplace of two major GPU installations in the mobile market.Qualcomm’s Adreno GPU is the result of a marriage with the former mobile GPU division of ATI Qualcomm and ATI. Collaborated to design Qualcomm’s first Adreno GPU around 2006, and Qualcomm finally bought the mobile “Imageon” segment of ATI, becoming Qualcomm’s internal GPU division. AMD’s graphics division came from later purchases. The rest ATI’s gave us AMD Radeon today. You can still see this homage to AMD’s GPU division in Qualcomm’s branding – “Adreno” is an anagram of “Radeon”.