Simu Liu plays Shang-Chi in Marvel’s “Shang-Chi and the Legend of the Ten Rings.”
If Hollywood wants to signal that diverse content can sell in 2018?
It started with the blockbuster “Black Panther,” which broke box office records and won three Oscars out of a total of six nominations. A superhero movie with mostly black actors. It made more than $1.34 billion in ticket sales at the worldwide box office.
Six months later, Jon Chu’s “Crazy Rich Asians” shattered expectations. The film sold more than $238 million in ticket sales on a $30 million budget, making it one of the highest-grossing romantic comedies ever.
It’s a wake-up call to an industry that most are reluctant to stray from the tried-and-true Hollywood formula. The studio quickly discovered that more variety means more money.
Three years later, Marvel is debuting the legendary first Asian superhero, Shang-Chi, and the film has a chance of becoming the next “Black Panther” at the box office.
“It’s not just the right thing to do,” said Rolando Rodriguez, Marcus Theaters Chairman, President and CEO. “To be honest, it’s important to do it from a business perspective.”
Rodriguez, who is also president of the National Association of Theater Owners, said the minority that make up a large group of moviegoers.
For example, while Hispanics represent about 18% of the population, they make up 24% of the audience at the cinema, he said, adding African-American and Asian audiences to 17%. and 7% of the total audience And that’s almost 50% of the business.
and movies like “Black Panther,” featuring prominent black actors. Not only will it resonate with the Black audience. Rodriguez said other minorities turned to the film. The same is expected with “Shang-Chi” in September. Like other films such as “In the Heights” and “Eternals”, it has a diverse cast.
‘Inspiring and driving ambition’
When Disney released “Black Panther” in 2018, the film had its highest opening weekend in Marvel so far. In the country, the film grossed $292 million in its first seven days in theaters. movies $22 million more than the “Avengers” team in the first week of 2012.
This is the first time Marvel has put superhero Black in the lead. According to Comscore, 37% of the opening weekend audience were African Americans. More than twice the number of viewers who often star in other Marvel movies.
Viewers who went to see “Crazy Rich Asians” saw similar results in theaters.
“Black Panther” also benefits from being a well-received film, earning a 96% “fresh” rating on Rotten Tomatoes and winning three Oscars.
Led by the late Chadwick Boseman, “Black Panther” tells the deeply emotional story of a man who must come to terms with the death of his father. Not only did he have to wear the king’s robe. But he also faces mistakes made by the man he worships and protects his family and people. This narrative is woven into the context of a superhero movie. Make this feature more than an action movie. It is a popular culture that reflects the mood.
“Black Panther” paved the way for Marvel to create more inclusive stories, including the latest release of “The Falcon and the Winter Soldier,” in which Sam Wilson (Anthony Mackie) grapples with what it means for a black man to be Captain America. .
Rodriguez noted that “Shang-Chi” will do for the Asian community as “Black Panther” does for the Black community.
“These films inspire and drive ambitions,” he said.
The long road to ‘Sangji’
Set for release on September 3rd, “Shang-Chi and the Legend of the Ten Rings” follows Shang-Chi, a skilled martial artist trained at an early age to be an assassin by his father. However, Shang-Chi could only run away from his past for so long.
The film stars Simu Liu, a Canadian television star. which is part of an Asian cast that includes Aquafina, Michelle Yeoh, Ronnie Chiang and Florian Muntianu.
Tony Leung is confirmed to be The Mandarin, the evil leader of the Ten Rings terrorist organization. Fans of the Marvel Cinematic Universe will remember Ben Kingsley portraying a fake character in “Iron Man 3.”
Behind the camera are director Destin Daniel Cretton (“Just Mercy”) and Chinese-American screenwriter Dave Callaham. Cretton and Andrew Lanham is also credited as the screenwriter for the film.
Marvel Studios President Kevin Feige, Director Destin Daniel Cretton and Simu Liu of Marvel Studios’ ‘Shang-Chi and the Legend of the Ten Rings’ at the San Diego Comic-Con International 2019 Marvel Studios Panel in Hall H on July 20. 2019 in San Diego california
Alberto E. Rodriguez | Getty Images Entertainment | Getty Images
Shang-Chi’s character was born in 1972. After Marvel failed to acquire the rights to adapt the “Kung Fu” television show, the company created its own company.
In the 80s, it was reported that Stan Lee meets Brandon Lee, son of Bruce Lee, who has been used as a role model for Chang-Ji. However, Lee’s death on the set of The Crow disrupted these plans.
Twenty years later in 2002, it was reported that “Blade” director Stephen Norrington was attached to the feature film Shang-Chi. Infamous box office failure
other directors A number of them were involved in the project over the next decade. But nothing progressed until 2018 when Marvel announced it had commissioned Callaham to write the script.
“Movies like ‘Shang-Chi’ can have a huge influence.” Paul Dergarabedian Comscore senior media analyst said, “It can open the minds of moviegoers. [The] The preconceived notion of what makes up a superhero can be redefined, challenged, and reevaluated.”
“Traditional culture and people have been left out of the superhero equation. There can be much more to celebrate. in the fact that they were also portrayed as famous heroes on the big screen,” he said.
Disney is already touting its confidence in the movie. The same is true for the cinema industry as a whole. It aims to open a 45-day exclusive theatrical window for new superhero movies. Studios have adopted a variety of launch strategies over the past year due to the ongoing coronavirus pandemic. In some cases, Disney has put movies that will hit theaters in the pre-COVID-19 pandemic. Directly on the free streaming service, among others the company is offering movies for rent for $30 as part of Disney+ Premier Access. The company recently decided to release blockbuster movies in theaters and on Disney+ Premier. Access on the same day
That won’t be the case with “Shang-Chi.” The superhero movie will only hit theaters. The decision comes in the wake of the recent relief of nationwide epidemic restrictions, rising vaccination rates. and the number of COVID-19 cases has decreased
especially The Centers for Disease Control and Prevention said Thursday that People who are fully vaccinated do not need to wear a mask in most places. Such recommendations should give the public more confidence about returning to normal activities. and allow states to lift capacity limits in cinemas.
hard to win merger
Marvel Studios head Kevin Feige has long discussed his desire to increase representation in the MCU, not just in front of the camera. but also in the back Phase 4 of Marvel’s movies and shows has a richer sound and story than ever before.
In fact, Mark Ruffalo told the Incredible Hulk that Feige was willing to give up her job to increase diversity in the MCU.
“When we first did ‘Avengers,’ Kevin Feige told me, ‘Listen, I might not be here tomorrow,'” Ruffalo said in an interview with The Independent last year. “And he was like, ‘Ike. [Perlmutter] I don’t believe anyone is going to see a super heroine movie if I’m still here tomorrow. You know I won that battle.'”
Perlmutter is Chairman and CEO Emeritus of Marvel Entertainment. And has a reputation for being economical for a long time.
Ruffalo added that Feige needed a black hero, a female hero, and an LGBT hero in the MCU, and he had a strong desire.
Following the events of “The Falcon and the Winter Soldier” series on Disney+, the MCU now features a black Captain America, a “second Black Panther movie” coming next year, and a series based on a female superhero. A black Riri Williams, who plays Iron Heart, is scheduled for Disney.
“Black Widow,” which hits theaters in July. It will be Marvel’s second female lead movie. The third game will arrive on November 11, 2022, with “The Marvels,” the sequel to “Captain Marvel,” that will feature Carol Danvers, aka. As Captain Marvel, the newly empowered Monica Rambo and Kamala Khan, who is Muslim as Ms. Marvel.
Behind the camera, Marvel has hired Anna Boden to co-direct “Captain Marvel” with partner Ryan Fleck; Oscar-winning director Chloe Zhao stars in “The Eternals,” which is slated for release in November. Cate Shortland directs “Black Widow;” and Ryan Coogler is returning to direct the sequel to “Black Panther.” “
“’Shang-Chi and the Legend of the Ten Rings’ is a truly important film,” says Dergarabedian, “and like the predecessor ‘Black Panther’, It should foster the idea that diverse characters truly appeal to a broader global audience.”