Home / Technology / Sony’s Bravia LED TVs with ‘Intellectual Property’ start at $ 1,299.

Sony’s Bravia LED TVs with ‘Intellectual Property’ start at $ 1,299.

Sony’s latest trick for Bravia TVs is something called “cognitive intelligence,” which can improve certain parts of the picture depending on what’s going on. The first 4K TV released with this technology was a high-end OLED model, but Pricing starts at $ 2,999 and goes up from there, now Sony has released the first LED with the Cognitive Processor XR, and it’s a much more reasonable price.

The X90J is a top-end OLED model and is available in 50-, 55- and 65-inch sizes at $ 1,299, $ 1,499 and $ 1,799 respectively. These offer Cognitive Processor XR, although cinephiles may want to turn this off in order to view content as the creator intended. It also delivers 1

0-bit (billion) color and a full array of LED arrays, although Sony doesn’t specify a zone number.

They typically support HDR for HDR10, HLG, and Dolby Vision, and have an HDMI 2.1 port that allows 4K 10-bit up to 120Hz for a superior gaming experience.All sets have Google TV for Netflix, Disney + and other streaming content. Along with Sony’s Bravia Core streaming service, it promises 4K at a maximum speed of 80 Mbps, which gives the “near loss” quality on par with 4K Blu-ray discs, according to Sony.

Sony's Bravia LED TVs with 'Intellectual Property' start at $ 1,299.


Sony also released the budget-focused X80J lineup (above) with 43- and 50-inch models for $ 749 and $ 849, respectively.These kits lack intellectual intelligence, full array dimming, and other features, but still. Keeps Google TV and 4K upscaling available to you.All new sets are now available at B&H Photo Video and other authorized resellers, although Sony has not indicated when they will ship.

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