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Spotify’s ‘Hey Spotify’ feature launches, new ads are expected

The illustration for the article titled Spotify will use your voice to motivate you with an ad

Photograph: A. Martin Bureau (Getty Images)

In less than a year, we’ve seen the Spotify brand. Acquisition after the acquisition and Product updates after updating products To build a base in the ad targeting area, the company is now working on a new dataset for this purpose: your voice.

This update is a minor footnote to Spotify’s new voice command first noticed on Wednesday. By GSMArenaWhile the company didn’t officially announce the new feature, some iOS and Android Spotify users have begun to notice a prompt to enable the new voice search functionality within the app.Similar to how you might say “Hey Google” or “Hey Alexa” for smart home devices, Spotify’s new feature prompts users to say “Hey Google” or “Hey Alexa”. “Hey Spotify” It is the activation method.

While I am not personally Receive notificationsI have noticed that I can enable this function as well by pressing the “Settings” button in the Spotify app and turning on “Voice Interaction”.

It’s worth noting that Spotify is testing this wake-up feature on its mobile app for About a year For now. Back in 2019, the company started testing a similar tool for people who might be driving a car called – not kidding -.car. ”

After downloading an updateThe first thing I noticed was that this update featured some artists more than others told Spotify to play, say, The Beatles or Pink Floyd. Or set up a new one Grammy Award winner Dua Lipa and you will get what you asked for. That is not always the case with obscure artists or those who are difficult to pronounce names. As with the example, no matter how many times I’ve tried to get Spotify to play an album by Xiu Xiu Xiu Xiu, rock sound rock. (Pronounced “Shooooooooooooooooooooo, ”For the folks at home), Spotify won’t stop playing its’ 70s hit song.Shoe polish.& rdquo;

Another nugget that stuck with me was with this feature turned on, Spotify pointed me to page That specifies how my audio data will be collected. And use

The illustration for the article titled Spotify will use your voice to motivate you with an ad .

Screen shot: A. Shoshana Wodinsky (Gizmodo)

The first thing Spotify mentions on this page is that with these controls turned on, you not only But enable “Hey Spotify “ Characteristic But so are others, maybe even “Interact with certain ads” using your voice. In fact, audio-driven ads are a concept that Spotify has been popular for about two years: Back in may In 2019, the company released a Limited running Of ads for Spotify podcasts, especially if the user said some magic words Will guide them to listen Go to the latest episode of that show

Since then, it appears that the company has only launched one location. One big one Voice-driven advertising campaign last summer But this project has been quite lonely since then.This new launch “Hey Spotify “ Campaigns could be one way to quietly drive more users to bring these kinds of sound-driven ads to their devices, albeit in a sneaky way. Likewise, Spotify also notes in its policy that your audio data will be used to serve you more “relevant” advertising.

On the bright side, Spotify makes it clear that only some The audio data used at this end per Spotify policy will start receiving your voice data only if you say an alarm. (Or press the record button) until “Spotify will process your question or request”. Additionally, your phone will “always notify you when Spotify receives your voice input,” the company adds. “For example, with visual or audible indicators”

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