A common aspect of social media downtime is to jump to other networks to vent.

As with most of the Facebook and Instagram outages, users headed to Twitter on Thursday with the hashtag. #InstagramDown It quickly became one of the most popular topics in the United States.

Facebook started crashes around 5:30 p.m. ET, with problems sprinkling across Facebook and the Facebook-owned website Messenger and Instagram around the world, according to

The message that many users have seen: “Sorry, something went wrong” and in the apps under News & Groups it says that the page is unavailable and “It could be a technical bug that we are trying to fix.”

And tweets on the competitor’s website Twitter immediately began flying

About 20 minutes later, platforms started working again for a large number of users.

A Facebook spokesperson later said in an emailed statement: “Earlier today, configuration changes made Facebook’s service unavailable to some people. We investigate and resolve issues quickly. We apologize for the inconvenience. “

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In January, an unknown number of users logged out of their accounts, which Facebook said was a configuration error.

As of March 2019, Facebook experienced one of the longest downtime in the company’s history, and it had no heavy users for more than 12 hours.

Facebook, the world’s largest social media network, has nearly 3 billion monthly users. Among U.S. adults who use Facebook, nearly three quarters visit the website at least once a day, the Pew Research Center reported in 2019.

This story will be updated.

Contributing: Terry Collins, Josh Rivera and Jessica Guynn, USA TODAY

Follow USA TODAY journalist Kelly Tyko on Twitter: @KellyTyko.

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