They are young, hot, and ready for war.
Members of the Israel Defense Forces are posting. The “thirst trap” on TikTok amid the country’s conflict with Hamas — and experts say it’s part of a larger strategy to garner support and spread nationalism as social media flock. Support Palestinians Rolling Stone reports
The IDF, which is in the midst of a ceasefire with Hamas after a brief war That killed 13 Israelis and more than 240 Palestinians, it is a long-standing social media savvy group with a strong online presence. But they upped their game. Amid the latest round of controversy in the Gaza Strip The outlet reported on Friday.
While the platform was filled with images of people fleeing Israeli air strikes, soldiers with the IDF responded by pumping out military-supported content such as showing off their uniforms or meeting loved ones on the Gaza border.
Rebecca Stein, professor of cultural anthropology at Duke University and author of “Screen Shots: State Violence on Camera in Israel and Palestine,” said Rebecca Stein, professor of cultural anthropology at Duke University. The military iconography, which supports the beauty in uniform as a symbol of nationalism, tells the exit.
“The Army is using it in new ways to meet the demands of the digital moment.”
The store reported that The “thirst straps” are creating an intellectual discord with forward-thinking young men who may support their pro-Palestinian views. But still find the Israeli soldiers attractive – which is the point.
While the use of social media as a propaganda tool is not new, the IDF is unique in the sense that many of their soldiers are between the ages of 18 and 21 thanks to Israeli military service. and hence Therefore, he is very proficient in social media.
“Israel is a military society. So there is broad support for that kind of media. While in the US, things like [soldier dancing videos] Don’t spread the epidemic the same way,” said Sophia Goodfriend, a PhD candidate in cultural anthropology at Duke, who now resides in Jerusalem.
IDF’s TikTok account was launched in 2020 and since then has nearly 100,000 followers, but recently the comments on the posts have turned negative. And it seems that Palestinians are winning the social media war.
“There is a big shift in the social media ecosystem. [and] Palestinian social media has gained unprecedented global popularity. That was not the case with previous military campaigns,” Stein said.
“We have seen this content and messaging narrow with the scale of Palestinian social media use and global solidarity. The army realized that they could not catch up. They had to come up with a new PR strategy. It failed.”
However, although the bigger strategy to sow Zionist pride has faltered, fans of the account have made it clear why they are followers.
“Nobody wants to see these clowns,” one person commented on the IDF TikTok video editing showing male soldiers.
“Show me a pretty girl with a gun”