Home / Technology / Two years later, Sony wants to bring 360 Reality Audio to the masses.

Two years later, Sony wants to bring 360 Reality Audio to the masses.



The company added a calibration feature to its Headphones app in the fall of 2019 with this tool.Sony says the software can adjust settings after you’ve taken a picture of your ears. My experience with this makes a slight difference from the default 360 Reality Audio sound, but that’s fine. The platform itself is more realistic than standard stereo tracks.

“Everyone has different auditory characteristics when listening to music with headphones,” Okazaki said. “The way they listen is deeply related to the shape of their ears, so we developed an app that recognizes good hearing characteristics. The best, ”he explains, that the use of customization features has increased 1

0 times since launch without specifying specific numbers.

By October 2019, Sony is ready to launch. Unfortunately, there was a small content library: the company only collected 1,000 songs at the time. It also doesn’t have its own speakers that support 360 Reality Audio.The new platform trying to get it out to masses is only available in headphones, such as the flagship WH-1000XM3. You’ll also need a high definition streaming subscription from Amazon, Tidal, or Deezer in order to access it in the first place.

These services aren’t waiting for more realistic tracks, as Dolby is doing something similar with Dolby Atmos Music.These expensive streaming tiers give you access to immersive music. Obviously, this means you have more music to choose from, although Dolby’s library is limited too.On the hardware front, Amazon’s Echo Studio was the first speaker to support 360 Reality Audio (Dolby Atmos Music support too), launching late. 2019, Alexa-enabled voice-controlled speakers bring a taste of what Sony has done that you can experience right in your home.

Sony 360 Reality Audio
Prototype SRS-RA3000 at CES 2020

Billy Steele / Engadget

At CES last year, it looked like Sony was still trying to make 360 ​​Reality Audio a reality.The company had more demos, including a living room setup with a soundbar and other prototype speakers, the latter being the SRS-RA3000: the speaker itself. The second that Sony released last week and plans to ship this spring. Once again, the company has created an interesting demonstration. But there does not seem to be a clear plan for the sound to reach the common ears.

After a year of silence on the project, Sony revealed its strategy ahead of CES 2021.The company clearly realized that limited content selection was a problem (there are still only 4,000 songs for now), so it offered creators and Manufacturer To easily add 360 Reality Audio to workflows, Sony worked with Virtual Sonics to create the 360 ​​Reality Audio Creative Suite, a software plug-in that works with existing digital workstation (DAW) audio applications such as the Pro. Tools.That add-on should be available later this month.Dolby is also trying to expand by giving indie artists access to tools and distribution through a partnership with Pro Tools developer Avid.Both companies are working on behalf of: Expand your music library to make the special investment more attractive.

Sony 360 Reality Audio Creative Suite
Sony’s 360 Reality Audio Creative Suite

Sony

“As long as the stems are available, or as long as we have multi-track recording, we can mix them up,” explains Jun Makino, senior manager of Sony Home Entertainment and Sound Products. The artist’s creativity and intentions must therefore be discussed. ”

Sony Music Entertainment is the parent company of major record labels including RCA, Columbia, and Epic.These badges are home to Travis Scott, Doja Cat, Harry Styles, and many other big-name shows.In other words, Sony has artists. And the producer who produces a lot of new music these days because it owns many of the major record labels, the company has also expanded the number of recording studios installed 360 Reality for new recordings. After a start in New York, there are now talented setups in LA and Nashville, as well as in Germany, the UK and Japan.

Sony is not only trying to enhance 360 ​​Reality Audio content with studio recording. After all, the whole idea is to keep you in the music, so adding live performances or at least packing on-demand concerts to the pool makes sense.The company started this push with a concert from Zara Larsson. This week, through the Artist Connection app, while COVID-19 is ramping up, Sony hopes this will replace the self-employed, as there is no telling when we’ll be able to return to stadiums and other venues. For now, the company focuses on recording live events for viewing and on-demand listening. But the use of audio formats for live streams and concerts is certainly possible in the future.

“We are working on real-time 360 ​​Reality Audio,” Okazaki said. “It will be available later.” Makino quickly reminded me that many of the “live streams” that we all watch at home are being watched at home. Pre-recorded But it also emphasizes that using the platform with real-time audio is what Sony wants to do.


Source link