100 Thieves, a popular esports and lifestyle brand, announced that two of the largest content creators, Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop, will be co-owners.
“As a professional streamer and former player, I want 100 Thieves to be an organization that is recommended and built as a platform for content creators,” Haag said in a statement. “Rae and Jack have been with us since the year. 2018 and 2019, respectively, and are key contributors to 100 Thieves.They deserve recognition for what they have done for the company to date – and we need strategic information on what we can all do together. In the future ”;
Hofstetter and Dunlop join 100 Thieves founder and CEO Matthew “Nadeshot” Haag, rapper Drake, music industry talent manager Scooter Braun and Dan Gilbert, owner of Cleveland Cavaliers of the owners group.
Hofstetter joined 100 Thieves in October 2018 and became part of 100 Thieves’ content and on YouTube, where she has 3.3 million followers.She left Twitch to stream exclusively on Google’s video platform in January 2020. (Although it appeared on Twitch as part of Jimmy Fallon’s debut stream on Tuesday).
Happy to announce that I officially co-host 100 Thieves!
It has been almost 3 years since I have joined the team and I never expected this path to lead this ..
I am proud to be one of the first women to own sports and get excited about our future together! pic.twitter.com/hb5uxI8rea
– rae ☀️ (@Valkyrae) April 7, 2021
Dunlop became part of 100 Thieves in May 2019 and, like Hofstetter, has become one of the organization’s most recognizable faces. He also branched out from Twitch to streaming exclusively on YouTube and was faster than Hofstetter, making the move in November 2019 he had 3.27 million followers on the platform.
Hofstetter and Dunlop will receive their share of 100, Thieves reported. New York TimesIn their new role, they will be more involved in 100 Thieves’ business strategy, including “Helps identify and bring new talent, create new programs and other initiatives,” according to the press release. They will both continue to do the content as well.