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Why did Microsoft release a new version of Windows?

Microsoft Corp. Chief Executive Satya Nadella speaks during an event in San Francisco, California, U.S. on Thursday, March 27, 2014. Nadella released Apple Inc.’s Office software for iPad, explaining that he plans to do more. Seriously pushes the company’s programs onto rival platforms after Windows for mobile fails.

David Paul Morris | Bloomberg |bergGetty Images

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5, as Microsoft was preparing to release the Windows 10 operating system, a developer speaking at a technical session during the company’s event dropped a frown saying “Windows 10 is the last version of Windows,” he said, but Last week, Microsoft announced an online event to reveal the “next generation of Windows.”

Six years after the speech The world’s second most valuable public company has good reason to change direction. As Microsoft has diversified its business over the past three decades, Windows remains essential to corporate identity and finance. The company logo is still a window.

Here are nine possible supporting reasons for Microsoft’s decision to roll out major updates. Which some suspects might call Windows 11 instead of just two more updates a year for Windows 10:

  • It’s good for business. Shipments of large, newer versions of products such as Windows in the past have boosted Microsoft’s revenue growth rate, the company said, in part due to people buying PCs with the manufacturer’s pre-installed Microsoft software. Operating margins are higher than all Microsoft, and keeping Windows growing will make the company more profitable.
  • difficult comp The coronavirus has a positive effect on PC manufacturers. including Microsoft Because people rush to buy computers to work and study at home. Technology industry research firm Gartner estimates that PC shipments in 2020 are growing faster than in the past decade. That increased the rate of growth in Windows license revenue, which is tied to consumer PCs. As a result, Microsoft was able to release Windows updates that entice people to buy new machines. So that comparing the results to a widely spread computer does not create a weak presentation to investors.
  • Google Threats Threats from Google’s Chrome OS are unprecedented. As more and more people buy low-cost Chromebook laptops running the Google operating system instead of traditional Windows or Apple macOS computers, computer makers shipped 11.7 million Chromebooks in 2020, according to Gartner, a relatively small percentage. With shipments of 79.4 million PCs, Chromebooks grew 200% while PCs grew around 11%. The challenge Microsoft faces is to keep people coming back.
  • Apple’s Threat Apple has threatened the Windows ecosystem with the introduction of Arm-based M1-based Mac computers, which have impressive battery life than Intel-based PCs. Microsoft and other PC makers have released Arm-based Windows 10 computers, but Software compatibility issues make this machine difficult for reviewers to recommend. Microsoft can improve that situation. “If the Microsoft ecosystem and PC OEMs can deliver a nearly identical user experience in Windows on x86 and Windows on Arm for the end of a truly critical end-user productivity application with a lifetime Longer battery life Efficiency per watt and 5G (via Qualcomm). As it approaches M1, we think it will be a big winner for Windows,” Rosenblatt Securities analyst John McPeake wrote in a note distributed to analysts on Microsoft.com. Thursday
  • promote texture It’s not as big as Windows or Microsoft’s other franchises like Azure and Office, but Microsoft still sells its own Surface PCs, which could make the shelf even more attractive. Surface revenue jumped more than 30% in the second quarter. and third of 2020, but still far from Chromebook-like growth, a refreshed Windows may once again turn consumers’ attention to the convertible Surface Pro tablet. The basic hardware design hasn’t changed much since its launch in 2012.
  • getting older Twice-a-year updates to Windows 10 ensure Microsoft’s operating system stays fresh. It’s still almost 6 years old, which means it’s longer than its predecessor.
  • Upgrade your brand. The new Windows may help the company’s overall perception of Windows 10 as the most popular operating system in the world. with more than 1.3 billion devices in use. If the company can convince users that the operating system is developing. They may feel that the company’s innovation is alive and well. And it might make them more willing to pay for other Microsoft products, such as Office productivity software subscriptions.
  • Developer If Windows is updated Developers may want to bring their software to the operating system to capitalize on the renewed public attention. “Of course, Windows has been successful for the most part,” said Chris Capossela, head of marketing at Microsoft. As developers choose to build apps for Windows,” companies benefit from adding featured features to the App Store for Windows if people spend more time in the store. They may also spend more money in the store.
  • pursuit of perfection There is still room to improve parts of Windows 10, which annoy some users with product promotions and software update notifications. “Our ambition with Windows 10 is to make people transition from wanting to choosing to love Windows,” Microsoft CEO Satya Nadella told analysts on a conference call ahead of the company’s launch of the operating system in Windows 10. A 2015 documentation page on Microsoft’s website states that “Windows 10 has a much higher net promoter score than Windows 7.” This means that users are more likely to recommend Windows 10 to friends or colleagues. is a positive development But that doesn’t mean Microsoft has achieved Nadella’s Windows nirvana.

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