As the coronavirus outbreak society, Will.i.am is betting that people will continue to use such protective equipment as face masks.
The rapper and entrepreneur announced Tuesday that he is partnering with Honeywell to bring two high-tech masks called Xupermask.The masks combine protection, design and functionality into a single product, according to Will.i.am.
The Black Eyed Peas founding member suggested that the mask on sale this Wednesday would be as beneficial to consumers as a pair of Air Jordan shoes for sneakerheads.
“We have long viewed shoes as protective gear. But it̵7;s just a cultural item that we go shopping for, ”Will.i.am told CNBC’s Jim Cramer in an interview with” Mad Money. ” A place where you don’t compromise your beauty to keep yourself and others safe.
The mask also aims to make it easy to breathe through the veil. That’s where John Waldron and his team at Honeywell came in to provide HEPA filters. Waldron is the CEO of Honeywell’s security and productivity solutions business ..
“Xupermask has a patented filter design that we take great pride in delivering excellent filtration without sacrificing functionality or fashion,” he said. The best of both worlds together “
will.i.am Launches XUPERMASK Facial Technology Innovation Concept
Xupermask retails for $ 299, and Will.i.am states its value lies in the functionality and modernity of the protection technology. It’s embedded with features like LED lights, a 3-speed fan, and noise-canceling headphones that try to address a number of complaints that frustrate many people.
Will.i.am explains that the mask was inspired by “Futuristic sci-fi movie” led by Ironhead Studio’s creative artist Jose Fernandez, behind the design of masks for Spiderman, Black Panther and Tron.
“I think people will still wear masks and [if] Masks like Xupermask have other functions, I think you will [be] Give people choices, ”Will.i.am said.